Wednesday, November 23, 2011

One Hundred "Thank You"s

One dream about owning or restoring an American icon with my Dad.  One hope to take my girls on road trips in it.  One generous couple letting me take my girls out in one very nice Mustang.  One cake given in thanks for the memorable ride.  With the help of friends, one idea was generated which has now become Cakes for a Mustang.

Thank you, thank you, thank you.  Without you, in just 4 months, Cakes for a Mustang wouldn't be able to say "we have just fulfilled One hundred orders!"

One 3-tier and Six 2-tier carrot cakes were just a few of the Thanksgiving orders.
May your family have a blessed Thanksgiving.  Thank you!

~Luke

Place Your Order @ cakesforamustang.com

Monday, November 14, 2011

What's the Baker Been Up To? Pumpkin!

Ok.  I know I haven't written for some time now.  Does it feel like a friend's forgotten about you?  Yeah, yeah, I know that's pushing it.  Well, just because I haven't been penning the blog doesn't mean I haven't been baking.  This little adventure has been up and running for 4 months now and I've fulfilled more than 80 orders; the orders just keep coming in.  Yikes!  I never thought this would take off.  But if you want to know why I haven't been writing, the simple answer is I've just taken time off from writing.  Things have gotten busier and the more I write, honestly, the more I sell.  That's a good thing, right?  Not when you don't have time.  But, I've found the time again and I'm ready to continue on, especially now as the holidays are almost in full swing!

So, just in the nick of time, I've decided to try out Pumpkin cake for the holidays.  Almost in the same family as the ever-so-popular carrot cake, it sure thinks it can out perform the favorite.  I put it through a test run on "long lost" friends who just happened to be in town for the weekend.  They not only loved it, they requested to take the rest with them.  I guess that means it's good enough.  Nah, it's surely more than good enough.  It's light, fluffy, and still very sweet.  It's the sister the carrot cake never had.

6" Double-Layer Pumpkin Cakes

As always, the pricing will be the same for 6" double and 10" triple; however, this cake will only be available for a limited time (until December 24).


Thanks again for your support and I only hope I can keep up!

Luke

Place Your Order @ cakesforamustang.com

Friday, September 30, 2011

My New Power Tool

The gals know they’ve touched a man’s heart when she comes home with a new power tool for him.  She's eager to show her man she’s thought of him.  He'll probably think, "What do I have to do in exchange?", but he still finds it impressive that you saved money while doing it too.  My wife, however, didn’t get this “power tool” at Lowe’s or Home Depot or Sears.  She actually found this at our local Meijer and the strings attached are ever so pleasant tasting.

So, as expected or unexpected, I'm in heaven.

Welcome the KitchenAid Pro 500

Do you know what today is? That’s right, it’s Friday, September 30, 2011 and pricing changes tomorrow.  So, have you placed your order yet?  Many of you have already put in orders, some already delivered today and many more to be delivered sometime in October.  Either way, this is the last day to get an exceptionally famous and tasty cake for either the $10 (6” double) or $20 (10” triple) price.  And remember, if placed today, you can push out delivery all the way to December 31.

Thanks again for all you do!

~Luke


Tuesday, September 27, 2011

It's About Time

It's about time for what?  To open a bakery?  Not quite.  To go public (NYSE)?  I wish?  Nah...

I have had the pleasure of making many cakes and other delectable items - nearly 80 of them including samples these past 10 weeks - and I never would have guessed what the number one compliment could be:  "You aren't charging enough for your cakes!"  Thank you?  

Yes, I have had the same feeling.  In fact someone told me recently, "if you keep selling them at these low prices, people will begin to think they're...well...cheap."  I did think of that.  But, again, I never realized how much of a hit these would be.  I kind of thought this would be a fun joke to play, a test per se, to see if people would follow through with their dare:  "I'd buy your cakes."  Yeah, right.

You proved me wrong.



So here I am, turning into the baker I never thought I'd be.  I grew up on generic macaroni and cheese, peanut butter and jelly, ramen - ooh those college years.  Wow, what a good wife can do to a schlub like me.  My set of tools come in what looks like a tackle box, but would never be useful going fishing.  Inside you'll find food coloring, meringue powder, angled spatulas, pastry bags, and piping tips.  I can run through a recipe in my head - ingredients, oven temperature, baking time - and not flinch or hesitate to review its written form.


Why?  I have no clue.  I guess I just love to create.

If it makes you feel better, I do own a tool belt, two hammers, select power tools, can roof a house, do trim work, and perform auto repair.  I don't particularly care for sports so I guess my manhood has its flaws.  Nonetheless, I am very pleased with the past 10 weeks and the support you have given me.


So, where do we go from here?  You guessed it.  Prices are going up soon.  Ok, I don't want to scare you.  It's not like I'm doubling prices; I actually want to keep my customers.  I don't know what they'll be, but what I do know is the increase will be marginal and new prices will be effective October 1.


What does that mean for you?  You'll still get great tasting and looking cakes as usual.  I'll probably do more to prove your worth as a valued customer.  Without you, none of the this would be possible.  However, if you want to secure the cheaper price, you still can.  You are encouraged to place your order(s) before 11:59pm EST on Friday, September 30.  Your delivery date can be pushed out beyond October - in fact as far as to the end of the year - but only orders submitted before midnight October 1 will receive the discounted pricing.

Thanks for keeping me busy and many more thanks for letting me make you, and your stomach, smile through this venture.

~Luke

Place Your Order @ cakesforamustang.com

Wednesday, September 21, 2011

Inseparable: A Man and his Apron


If it wasn’t for my very supportive and loving wife, I probably wouldn’t be posting this.  It’s not that I don’t like to write; on the contrary, I have a newfound love for writing.  It’s just been crazy (crazy like Britney) at Cakes for a Mustang.  Starting the 9th week, CFAM has fulfilled 60 orders, expects to sell another half dozen orders by the end of the week, and will be honoring a second “Loyalty Rewards” cardholder. 

Again, unbelievable.

How do I still enjoy doing this while working full-time, taking kids (mine and carpool family’s) to school each day, going to soccer practice, making evening meals, and more?  To be honest, I don’t know.  How does my family enjoy this venture?  I don’t believe they were so keen on the idea.  Ok, maybe at first my dear wife was unsure while the girls giggled at the thought of a mustang.  My littlest loves horses and wants to drive FAST!  Yes, the GT is my preference too, honey.  But it really is my loving wife whose support has been unexpected.  She’s feeding me ideas like she’s stuffing the Thanksgiving turkey.  I think she’s just in love with the thought of me in the kitchen or that I wear an apron while I cook and bake.  She has said, “There’s nothing sexier than a man wearing an apron.”

So, I keep up with the regular orders of carrot, chocolate, and dark chocolate.  This week, however, I get to make my first Hershey dark chocolate with Hershey Symphony Almond & Toffee.  Instead of the typical rich chocolate cake, though, this is a yellow/vanilla cake.  It should be a hit.  I haven’t had to fall back on my guarantee yet (crossing fingers).

10" triple-layer yellow cake with Hershey dark chocolate butter frosting and garnished with Symphony Almond & Toffee.



To top it off, I have been asked to make mini cupcakes for a customer throwing a ladies home party.  From what I hear, this little party will be classy.  Let’s just say this customer and her guests will either rave over the CFAM brand or give it a good pitch to the waste basket.  Let’s hope they don’t attempt the jump shot.

Marble with cream cheese frosting and crushed Oreos.

Chocolate with Hershey dark chocolate butter frosting and shavings of Symphony Almond & Toffee.

The ever-so-famous carrot cake with its raved cream cheese frosting.

Again, I cannot express how thankful I am.  You have been a blessing for supporting this journey of mine.

~Luke

Wednesday, August 31, 2011

"May the Force Be With You"

I wouldn't think many people would give me a questionable look when you mention the title "Star Wars".  I cannot count the number of times I have been addressed as "Skywalker".  Funny enough, "May the force be with you" is probably more familiar even if that person didn't know where it came from.  Now, I feel out of the loop as I question where Clone Wars fits into the story.

Yes, yes, if you're one of those people who could draw out the whole timeline of this saga - I can name two of you - I could benefit from your teaching; however, like most people, I'm not really that interested.  Ok, I take that back, if I'm wearing my Luke Skywalker jacket and medallion from Episode 4, then I might be in the mood for some galactic education.  Don't ask.

This week, though, I was asked if I could do a Clone Wars cake for a 6 year old's birthday party.  I have done more complex cakes and I did some research on what other cake designers have done.  Oh my, did they take it to the next level.  However, to stick to an economical budget for this party, we decided on a 10" triple-layer (marble/chocolate/marble), chocolate butter frosting, and with the Clone Wars design custom-cut into the top.  Usually this is much easier with fondant, but like most substitutes, I rarely try to employ their use.  So, the top was cut to leave a "Clone Wars" void and then carefully piped with a glowing golden-colored frosting.  Ok, for the record it doesn't glow.  My youngest daughter was looking at it after I had just finished it and said, "Dad, it's glowing!"  Really?  As a 6 year old herself, with a fond imagination and maybe more credit is due to how the light hit it just right, she thought it was glowing.  It was the coolest thing to her.

10" Triple-Layer Marble/Chocolate/Marble "Clone Wars" Cake

So Cakes for a Mustang has been really busy these past 6 weeks.  Started more as a result of good laugh and maybe a bit to test a theory on how good my baking really was, I am amazed more and more each day how people praise the taste and design of these cakes.  Some have asked me when I will begin to mass market them.  Honestly, until I have the proper licensing in place will I probably consider that, but I say probably because I am more scared about how big this could get with even just a little more marketing.  I know that sounds like a good thing, but I enjoy being able to fulfill orders and making every face smile with them.  I am worried I wouldn't be able to keep up that end of the deal if this business exploded with orders.  

6" Double-Layer Carrot Cakes compared to the 10" Triple-Layer Carrot Cake.  Size does indeed matter.

If I have learned one thing from both working in the real world and from my graduate business degree, keeping your ear tuned-in to your customers' wants and needs will prove to bring loyalty and could bring the greatest potential profit for the business.

Thanks again for your support!  I have enjoyed making your events - big or small - a sweet affair.  :-)

~Luke

Tuesday, August 30, 2011

How Big is the 10" Triple-Layer Carrot Cake?

*Quick post*

So some have asked how big the 10" Triple-Layer Carrot Cake is.  The answer is:  10"  :-)

~Luke



Tuesday, August 23, 2011

It's Finally Here!

For some of you the wait has been long.  For others, you really didn't know what you were missing.  Ladies and gentlemen, presenting...

The I.C.S. (Ice cream Cookie Sandwich)


Are y'all ready for the this?  Get ready for scrumptious madness!

Tuesday, August 16, 2011

"Milestones"

It has been awhile since my last post and only because Cakes for a Mustang has been busy.  Only open 30 days, the achievements include a new facebook page with 55 "likes"/followers - whom have each earned an extra vote - a twitter page/account (#Cakes4aMustang), and a blog with over 550 page views.  To increase cake sales and customer loyalty, as if that has been a problem, I'm very pleased to now offer the "Loyalty Rewards" card.  If you buy 6 cakes, you'll earn a $10 cake for free.  However, if you'd rather, you can use the perk as a $10 credit toward one of the bigger cakes.  Either way, I've had the privilege of giving out many cards.  The support hasn't been anything short of outstanding.

Some have stated, "Boy, you must not have a life!"  That is true on some days, but those are some of my best days.  I love losing myself in cakes.  However, I do have a process - a method to this madness - where I bake and frost like a maniac and to make sure I have great, relaxing down days.

But, the newest announcement, comes in three forms:

  • Chocolate Chip cookies - My favorite baked good of all of time - and a favorite of many others - will now be offered.  This treat surely brings rave reviews at parties.  
  • Red Velvet cake -  By popular demand in the recent poll on facebook, the red velvet cake has been requested to be available.  Well, it's now here and for the same low price.
  • Custom cakes - Only a select few know that I am in the market to make custom cakes.  There are many, mostly inspired by my imagination.  Feel free to request a custom cake quote.  I would love to help make your event a hit!  Below are just a few of them.



Thanks again for all the support.



Sunday, July 31, 2011

A "Fully-Evolved Male"?

It was Christmas 2010 that this all started.  My sister-in-law purchased a cake spinner and I was surprised, yet excited, to have received it.  Did I really just receive a cake spinner at Christmas...and am I really excited to be getting it?  Sadly, I don't think I conveyed a whole lot of enjoyment for the gift.

Tonight, as tradition, we celebrated a host of summer birthdays on one day; five of the family members have birthdays within three weeks of each other.  This year I opened up my birthday gift and found that my sister-in-law had given me a car-shaped cake pan with a Michael's gift card.  As my mother-in-law has now called me, "He's a fully-evolved male."


I don't know if I like that title, even if it serves as a compliment; however, tonight, I delivered my newest cake to the family:  The triple-layer Dark Hershey Chocolate cake.  My sister-in-law and brother-in-law hosted the birthday event and, as much as I think they appreciated the cake, they probably didn't appreciate how much milk we all wanted to wash down that sweet, delectable richness.



I'll buy them another gallon of milk soon.

This week, I have four carrot cake orders to fulfill and I'm sure more are on the way.  Thanks for following and please encourage friends to follow the Cakes for a Mustang Facebook page.  Each "Like" will earn them an extra vote over and above votes earned when buying a cake.

~ Luke

**Order Form Update** -->  The triple-layer Dark Hershey Chocolate cake is now available on the order form.  Also, serving amounts have been added as well to each cake.  


Place Your Order @ cakesforamustang.com

Friday, July 29, 2011

This Isn't Your Grandma's Carrot Cake

It has been awhile since my last post.  So what has been going on?  You have been ordering.  That's what's been happening.

Things have been very busy!  To give you an idea, here's some itemization:

  • baked/sold more than a dozen cake orders, mostly carrot cake, two Hershey chocolate cakes, and an order of cupcakes
  • created a brand logo and stickers to put on each cake box
  • opened the new Facebook page for Cakes for a Mustang (http://www.facebook.com/pages/Cakes-for-a-Mustang/176888625711079)
  • opened #Cakes4aMustang twitter account (following #Ford and #FordMustang) 

Needless to say, things have been bih-hiz-zee!  (Side note: I've been asked to lead the outdoor worship service at Sunshine Community Church this Sunday, July 31.)  I'm quite overwhelmed.

But don't let that deter you from ordering.  -->  CLICK HERE



The favorite cake is the carrot cake and probably what keeps people from ordering it - not that there is an issue with orders - is some people fear this is their grandma's carrot cake.  They expect it'll have lots of raisins and nuts, fearing it'll taste more of fruit and veggies than cake.  Well, let me tell you:  This isn't your grandma's carrot cake.  I like raisins (on oatmeal), but there are no raisins in this cake.  I love nuts, but only walnuts are used as a garnish (and they can be omitted if noted in "special instructions" on the form).

My greatest joy came during the biggest rush of cake orders last week when my littlest sister was in town finishing up her month-long visit.  She helped me in so many ways, keeping the cakes cool by helping me transfer them between counter to refrigerator to freezer.  But most of all, we got to connect in ways we've never had the opportunity to do in the past; she's 18 years younger than I.

I'm very excited and so thankful for the support I've already received and more thankful of what might be coming!

~Luke


Monday, July 18, 2011

We have an ORDER FORM!

Many people have asked, "Hey, how can I order a cake?"  Well, congratulations are in order because Cakes for a Mustang now has an online order form [cue Luke pats self on back].

Click below:
(preview only)


Simply click on the ORDER FORM and enter your name, address, phone number, email, along with which cake or cakes you want.  You will also be prompted to select a date to pick up your cake.  This will allow me to make sure your cake is made as fresh as possible before pick up.  Please allow 48 hours from time of order to pick up.  After filling in all required info and clicking on "send email", you should receive a message saying "Thank you! Your order is being processed."  That's it.  Within 24 hours, I will personally send you a confirmation that your order has been placed.

Some of you have also asked, "Luke, do you make any other cakes than just carrot cake?"

I sure do.  I know some people don't like carrot cake.  To be honest, I was never really of fan of them myself growing up.  However, this one takes the cake, pardon the pun.  So, do try it before ruling it out completely.  But, to keep things simple at first, I am making three cakes available at the start: carrot cake, chocolate, and my specialty Oreo ice cream.  More cakes will become available as time goes on.

As always, feel free to email me your questions or suggestions to youcanreachluke@yahoo.com.  However, please use the ORDER FORM to place your cake order.

Thanks again for the amazing support!  Vroom, vroom!


Place Your Order @ cakesforamustang.com

Saturday, July 16, 2011

Have your cake and eat it too!



When I started this blog, I wanted it to be as fun for those who purchased and ate the cake as it is for me to look forward to baking the cake.  I must admit that I love making people smile, especially when it comes to food.  Currently I basket-weave the frosting on my carrot cake.  I could easily make smooth walls on the cake; it would make things easier for me.  But I don't want to.  I like it just as much when people react to the look of the cake as when they eat it.

But I have to be frank with myself.  It's going to take a lot of cakes to get to the goal.  And I fear that people will get tired of buying, tired of following, tired of hearing this.  I'm depending on you to make this possible and not losing hope on me.

This is why I'm giving you a voice in which Mustang I get.  For every cake you purchase, you earn yourself a vote in the Mustang I buy.  I suppose it's kind of like having your cake and eating it too.  So, to keep the momentum rolling, I plan to put out bonuses...starting with Follow my blog and receive 2 bonus votes.  Yep, no strings attached.  Just follow it and you'll get 2 votes.

Thanks again for your support and...Drivers...start your appetites!

Friday, July 15, 2011

What Support!

The blog was up for one day and what amazing support I received.  I keep saying to myself this really could happen.  The two cakes I brought in for the "Grand Opening" of Cakes for a Mustang were sold by noon.  One of my closest co-workers purchased the cake and shared it with her team.  They all huddled together Ooohing and Ahhhhing like it was a new baby with its mother.  "It's so cute!"  Typically, those words coupled with that ever-so-sweet tone are not coveted by us male variety.  Nonetheless, I think I received the compliments well.  The other was purchased for a husband's birthday occurring tomorrow.

Within three hours of the blog being up, the site received over 100 page views.  Wow!  Thank you!  I know I shared it with about a dozen people and a few more, but the credit is due to those who believe in the "cause" and shared it with their closest of friends and co-workers.  For that I don't know how to share my appreciation.

Many have inquired if I'll make cupcakes and if I can do weddings.  The answer is probably yes to cupcakes; wedding cakes, well, let's just say not the big ones.  I'm not that good...yet.  However, someone mentioned to me if I could make many mini-cakes, similar to the carrot cake size, that could be made for each individual table. Huh.  Sure, I could do that.  Others have also asked if I will be making any other flavors.  Definitely.  I plan to keep it simple for you.  Double-layer cakes (carrot, chocolate, etc.) will be $10.  Specialty cakes and other sizes are subject to the specific cake, like my Oreo Ice Cream cake.  Now that's a big cake.  It can feed twenty people easy.

For now, I am focused on the 4 pre-orders for this Thursday and also bringing in 4 more on "Cake Day" (a.k.a. "Cake Fridays").

Thank you so much for your support!  Feel free to comment on this page with any suggestions or questions.

~Luke

What is "Cakes for a Mustang"?

I was 16 years old when my dad and I were thinking about getting my first car.  Even though he only mentioned it once, maybe twice, I remember it well.

"Wouldn't it be fun to find a '65 Mustang and restore it?"

When we'd drive around, sometimes I'd spot the old breed, but he would always correct me on the year.  "Isn't that a '65?"  "No, son.  That's a '67.  You see..." and he would begin explaining how he could tell the difference between the years.  A slight difference in the trim or the way the rear window fell back to the tail of the car, he knew it well.

We never bought nor restored a Mustang.  I kind of let it go.  Well, maybe not quite.  Even though my first car was a boat with two La-Z-Boys and love seat in the back ('81 Bonneville Brougham) - and don't forget the Brougham - I imagined as if we were working on my Mustang.  As he taught me how this part worked with that part, I imagined it Ford rather than GM.

I guess I never really told my Dad this.  It makes sense when I tell him now how much I'd love to have a Mustang that he responds, "Oh, it's just a car.  Cars are never worth it."  But if he knew the dream he instilled in me, and not for my sake alone but for our sake, then he might understand.

Now, I'm telling him what the difference is in the years.  The new retro body styling that came out in 2005 has slight but minimal differences up through 2009.  However, the 2009 model marks the 45th anniversary of the Mustang, and those of that year received a special badge to acknowledge its achievement.  In 2010, the body received slightly new styling and the GT received new cold air intake, which was earlier given to Bullitt edition Mustangs, Steve McQueen's Bullitt.  But then, in 2011, a brand new breed was born.  The little pony received a new V6 engine with the power equal to that of the former GT and the fuel economy to reach 30 and above.  However, the GT...well, that's when the all new Coyote 5.0 was born.

It was just this past week that a co-worker's husband let me take my girls out in his 45th anniversary convertible.  A generous offer after telling them that I've always dreamed of taking my girls out in one and, maybe, one day out West.  The glow in my girls' eyes and their gleeful reactions were worth a thousand words.  "I have to do this again but much sooner."




Rather than just offering a most sincere "Thank you" to my co-worker and her husband, I decided to repay the kindness with one of my carrot cakes.  Sure it's kind of odd.  I've taken up baking as a hobby.  I suppose I like to eat and I like to treat.  It was destiny for me to bake.




Another co-worker told me that, rather than waiting around, I should just buy a Mustang.  I told her, along with everyone else, "not until I have the cash."  She then told me, "Well why don't you sell your cakes?  I'd buy one."

Huh, why not?

I guess this blog is my story of baking cakes while pursuing my dream to own a Mustang.

As cakes are sold - carrot cakes starting at $10 - all monies will go to the Mustang fund.  I promise all ingredients will be from scratch and if it doesn't taste right, I will do it over again.  Furthermore, for every person who invests in this Mustang, I will let you in return have a say in which Mustang I get.  Yes, hoping this takes off (I say that with a bit of fear), every cake will earn you 1 vote for the Mustang I will buy.  I will offer up 4 Mustangs when I am ready to buy but you will decide on the one I am to purchase.

Yes, this is crazy, but I'm ready.  I'm ready to treat, but, most of all, I'm ready to treat my girls to another drive.

"Cake for a Mustang?"

Place Your Order @ cakesforamustang.com